In Online Marketing, private label rights (PLR) is a term you usually encounter, often used to describe many products commonly used by marketers. It is aptly named considering the fact that the right to re-sell often comes with it the right to re-label the product with your own brand. In a nutshell, private label rights are special licenses that allow an author or creator to sell his work giving varying rights to the buyer from personal use only to unrestricted rights. Simply put, a buyer can do whatever he wants with the product – chop an eBook to create special reports from it, rebrand software, or even create a podcast from articles, so long as he’s operating within the limits of the acquired rights.
Private label rights content comes in many forms such as graphics, software, eBooks, articles, sales pages, videos, and audios. As mentioned, these are products often used by online marketers to generate profit by either maximizing the PLR product for your own use or profit from it by reselling it. PLR has since evolved to a far more sophisticated concept, adopting many forms or classes of PLR rights. Like for example, you may earn the right to re-sell a product but you’re restricted from placing your name on it. Or you can earn the rights to sell your re-sell rights to it.
Because there are different variations to your rights, make sure you check the license first before purchasing a product, and to adhere to the right term of conditions in order to avoid major and serious consequences.
Every PLR product and package comes with a list of rights and entitlements.
PLR – Private Label Rights
Arguably the best type of product license since it provides you with the most freedom. PLR license entitles you to ‘own’ the entire product and individual copyright. You are allowed to modify the product the way you like — from minor altering to major overhaul — and you can even sell it at a higher price, or give it away as a freebie.
PBR – Private Branding Rights
Not something you usually encounter, PBR allows you to claim ownership of the product but not necessarily the individual copyright. Although you’re allowed to modify the product just like PLR, the terms of sale may include a condition to maintain the original author’s name as well as some portions of the original product.
MRR – Master Resell Rights
You don’t own the copyright, but you own the ‘Master Rights’. This basically means you are free to use or sell the product or sell the same rights to others but you’re restricted from altering or modifying the product from its original form.
You may or may not also be allowed to apply your own private label ownership in addition to the original copyright as indicated by that particular license.
MBR – Master Branding Rights
You don’t own the copyright, what you get is the ‘Master Rights’. You have the freedom to modify and alter certain or limited portions of the original content. You can use or sell the product as well as sell the same rights in accordance to the product’s license.
You may or may not also be allowed to apply your own Private Label ownership in addition to the original copyright as indicated by that particular license.
RR – Resell Rights
You own the ‘Resell Rights’ but not the copyright. You’re not entitled to change or alter anything from its original form. Your freedom is limited to using and selling the product as is. You cannot sell or transfer these rights to others. Other restrictions may be laid out in the license.
Hundreds or thousands of people could be using the same material that you are, depending on how many PLR rights to the unit are being sold. Consequently, because there are a lot of buyers, single units tend to be cheaper to purchase than having to create a new one from scratch. Purchasing PLR products can be very lucrative especially if you can maximize it to its full use without breaking boundaries to the set of rights you’re entitled to.